Ecotourism is ecologically sustainable tourism with a primary focus on experiencing natural areas that fosters environmental and cultural understanding, appreciation and conservation
ECO certification is a sustainability certification program for nature-based tourism products, certifying sustainable business practices, minimal impact operations, best practice environmental management, interpretation, contribution to conservation, respect for culture, and working with local communities.
ECO certification was introduced in 1996 and is managed by Ecotourism Australia. It was one of the first programs of its kind in the world, is Approved through the Global Sustainable Tourism Council’s Integrity program.
ECO certification at the Advanced Ecotourism level has strong interpretation values, and dedicated commitment to nature conservation and helping local communities.